Stefan Sagmeister: Bring the personal and the human into design from youtube by Design Indaba
featured video : Stefan Sagmeister at AGI Open 2011
featured video : Designing Minds: Stefan Sagmeister (Part 3 of 3)
View more inspiring videos like this one at http://www.designindaba.com/video
Stefan Sagmeister is an Austrian graphic designer living and working in New York City. At AGI Open 2013, he spoke about doing both experimental and client-based work, and the effect it has had on his studio, Sagmeister & Walsh.
Being a designer for more than 30 years, Sagmeister has explored furniture, film, digital and graphic design, which has divided his studio into three fundamental time frames. The first seven years was music centric, the second seven years branched out bringing the personal and the human into design, and the third seven years increased the second significantly with multiple projects being either self-initiated or more traditionally client based.
Sagmeister's The Happy Film came from an interest to see whether it's possible to document happiness and explore what it means to different people. The film reveals that it's not possible to reach a constant state of happiness, and neither is it necessary, "If people watch my film and feel happy, then I feel the project has been a success".
His advice for young designers is to try out as much as possible.
Don't worry about finding your own voice; it will come, says Sagmeister.
He encourages designers to travel down new roads even though it will be more difficult, it will be more rewarding.
Designindaba.com hosts hundreds of videos of speaker presentations and interviews and world design news. Updated daily, its content features the most cutting-edge design thinking and the work and ideas of the world's industry leaders in all the creative fields.
Design Indaba is a multi-tiered platform committed to a better world through creativity. Established in 1995 with its flagship conference, it has evolved into a multidisciplinary experience that now consists of the globally acclaimed annual Design Indaba Conference, Simulcast, Expo and FilmFest, as well as a host of parties, performances, training workshops, design projects, community initiatives and publications.