Stefan Sagmeister: Design and Happiness

Stefan Sagmeister: Design and Happiness from youtube by UM Stamps
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Renowned for eye catching album covers, posters and his recent book of life lessons, graphic designer Stefan Sagmeister is both a maverick and perfectionist. His motto is "Design that needed guts from the creator and still carries the ghost of these guts in the final execution." In 1993 he formed Sagmeister Inc. to design branding, graphics, and packaging for clients as diverse as the Rolling Stones, HBO, the Guggenheim Museum and Time Warner, and he is the author of the design monograph Made You Look. His long-standing collaborators include the AIGA, and musicians David Byrne and Lou Reed. In 2005, Sagmeister won the Communications Award from the Cooper-Hewitt National Design Museum. His Stamps presentation explores how to achieve happiness as a designer, his tactics to ensure his work remains a calling without deteriorating into a job, as well as the chances to design pieces that induce happiness in the audience.

With support from the U-M Taubman College of Architecture and Urban Planning and AIGA Detroit - the professional association for design.

This November 8, 2012 lecture is part of the Penny W. Stamps School of Art & Design Distinguished Speaker Series. Established with the generous support of alumna Penny W. Stamps, the Speaker Series brings respected emerging and established artists/designers from a broad spectrum of media to the School to conduct a public lecture and engage with students, faculty, and the larger at the University of Michigan and Ann Arbor communities.

All presentations take place on Thursdays at 5:10 pm at the historic Michigan Theater, located at 603 E. Liberty Street in downtown Ann Arbor, and are free of charge and open to the public. For more information, please visit: